An Introduction to AI For The Content Business @ Content Americas 2024 (In English and Spanish)

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This half day course takes place on Thursday 25 January 2024 at Downtown Hilton Miami during Content Americas.

It is designed to help creatives and executives working in the international content business understand the power of the new technology and the opportunities and threats it presents.

From writers and creators, producers, channels, platforms, distributors, financiers and other parts of the value chain the course provides practical ‘how to’ and best practice training to help navigate the complex issues in the fast-moving landscape.

This half day course is programmed as part of the Content Americas agenda and available on a first-come-first-served basis

Course Outline (subject to change)

  • Brief History of AI in Content Business
  • Basics of Artificial Intelligence and Machine Learning
  • Key AI Terminologies Demystified
  • Content Creation: How AI can help in generating and curating content
  • Personalization: Tailoring content for users with AI
  • Content Monetization and Advertising: Using AI to optimize revenue streams
  • Limitations of AI in Content Creation and Curation
  • AI Biases: Origin, Impact, and How to Mitigate
  • Copyright and Originality Concerns
  • Audience Discussion: Ethical dilemmas in using AI for content
  • The Evolving Landscape of AI in Content
  • Upcoming Innovations: What to Watch Out For
  • Strategic Planning: Preparing your content business for the AI revolution
  • Open floor for questions
Level: Beginner
Location: Content Americas, Hilton Miami Downtown
Date: 25 January 2023, (2.30pm-5pm)
Price: Free to Content Americas delegates

This half day course is programmed as part of the Content Americas agenda and available on a first-come-first-served basis